Internet & Wireless Economy
Patents available for sale or license relating to core technologies in the E-Commerce, Web Services, and Location-Based Services spaces.
E-CommerceSeveral of the techniques and methods described in the patents included here directly relate to maximization of revenue or profit in the e-commerce industry, which covers the trading or sale of products and services over computer networks, generally understood to refer to the Internet. These include:
Web ServicesNot all Web Services run on traditional e-commerce revenue models. Many notable companies do not directly monetize products or services, instead monetizing their users by selling ads or access to user data. For these companies, long-held metrics like average order value, cost per acquisition, and customer lifetime value are de-prioritized for metrics such as click through rate (what percentage of users click on a displayed ad), document views (the number of times a unit of content has been viewed), unique, return or repeat visitors (how many individual users visit a site, and whether they come back), and visit duration (how long a user stayed). For this business model, maximizing the number of ads served is central to revenue and profit growth. To that end, providing services that support consistent user engagement with the site and its contents and interaction with other users is a key strategy in growing ad revenue.
The rapid growth in proprietary and exclusive commenting systems on content sites ranging from traditional news media to video hosting or audio sharing underscores the importance of keeping users within a site’s sphere. The key technology in the Web Services subset aids greatly in this endeavor. Document annotation systems allow users to quickly and easily mark-up and edit various content with their opinions, comments, etc. Properly-executed, this can vastly increase repeat visits, both for the purposes of engaging with additional or new content or for the purposes of continuing interactions and sharing opinions with other users.
Document annotation systems also enhance usability in many stand-alone knowledge and content management systems, including web editing tools.
Location-Based ServicesA number of important innovations in this set of patents fall within the domain of location-based services (LBS), which is a class of services enabled through the use of location information about a user or a particular set of users. Location-based services can be generalized into two overarching categories: Locating Methods and Applications. Locating Methods are the underlying technology used to locate a user such as GPS, WLAN, RFID, and beacon technology. Applications define the usage of the location information and include services such as navigation, targeted advertising, social media, and geofencing. Many apps used in mobile devices take advantage of transceivers (e.g. GPS, WiFi, 4G, Bluetooth) built in to enable location-based services as part of the app’s core feature.
The patents selected for this offering largely relate to the applications segment of location-based services, although certain patents also intersect with technology related to locating methods.
RFID-enabled direction signage: directs individuals or groups of individuals through environments (e.g. shopping malls, hospitals, supermarkets, museums) using various wireless and RFID technologies. Recent work at the University of Nebraska explored use cases in hospitals and emergency rooms, a use case that has been demonstrated publicly by Identity Group, which unveiled a digital wayfinding system for hospital campuses in 2010.
Wireless positioning and location systems: offers enhanced location accuracy in mobile and other devices by using signals from various wireless base stations (e.g. Bluetooth, BLE, Wi-Fi). Many cell phone manufacturers offer devices that utilize Assisted GPS (A-GPS), Wifi-based Positioning System (WFS) or Hybrid Positioning System (XPS). Most recently, positioning and location systems have begun to feature Bluetooth scanning as well. Additionally, several other companies (e.g. SkyHook, Mozilla, Combain, etc.) support wireless location and positioning with databases or other software services.
Haptic feedback: provides non-auditory and non-visual signals to alert a user to desired navigation or guidance instructions. Haptic feedback is an innovative feature of several smartwatches and other devices and continues to be a consistent area of research at universities worldwide.
Intellectual Property SummaryFor your convenience and review, we have provided a sample of selected patents from our portfolio.
For Licensing InformationTo learn more about acquiring or licensing the Internet & Wireless Economy technology.