In 1995 Xerox created a Time-to-Market (TTM) project with the objective of developing an enhanced process and competency in end-to-end product delivery. The primary objective of the TTM’s project was to improve the cycle time, reduce the cost and increase the throughput of product development at Xerox. These improvements translate to lower costs and substantially higher productivity for Xerox's RD&E portfolio investments. From 1995 to 1999, product delivery pipeline throughput has tripled, and the cycle time for development of a product has been reduced by roughly a factor of 3x. Furthermore the predictability of schedules as measured by slip rate has been improved by a factor of 5.5 for delivery of variant products. Additionally platform slip rates have been reduced by 50%.

The eTTM™ tools provide individual development teams with active tools to manage their programs -- from initially understanding the voice of the customer, to visualizing a product's functionality, understanding development costs throughout the value chain, leveraging parts re-use, and tracking and reporting a program's status as it moves through development phases. Through an Internet portal, people are exposed to a set of tools that can be tailored to support specific program needs. This information can then be shared in real time with the rest of the organization. eTTM™ tool also enables management to readily assess the status and key performance trends.